Walmart will run a beauty line designed for tween girls. Collection GeoGirl it will be called and will be available to choose from, Walmart stores, starting in March. The products contain natural ingredients and have enormous reach. This will give the girls a natural look, and most products will retail below $ 5.
This is such a great idea. There is no beauty line for animation for awhile now. Usually pretend makeup for little girls or the type of coverage that is too dramatic for tweens. It sounds like a fun collection.
Here's a sneak peak:
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